Discover Isabel & Nicki's story

Find a forever friend to suit her story and style

Calling all Harry Potter™ fans

Magic is in the air with new Quidditch™ gear

Fresh-picked gifts

Give surprises that are oh-so-spring

Baking fun with Bitty Baby

Sweet times await Baby in the kitchen

Wild and woolly with Willa

This nature fan loves to explore with her fantastical friends

Explore the American Girl world

Join favorite characters like Isabel, Nicki, and Kavi in neighborhoods inspired by their stories

Membership means more

More offers, more exclusives, more excitement!

Curbside pick-up, Birthdays, Dining

Curbside pick-up, Birthdays, Dining

Meet our new Girl of the Year™ in store

Celebrate Kavi’s arrival at special events that spotlight her story

Learn more about us